Nykaa is an Indian e-commerce company headquartered in Mumbai. It sells beauty, wellness and fashion products through its website, mobile app, and over 100 physical stores. In 2020, it became the first Indian unicorn startup headed by a woman. 

What is special about Nykaa?

NYKAA features in the prestigious annual TIME100 Most Influential Companies List 2022. Ten years after being founded by entrepreneur Falguni Nayar with the goal of inspiring Indian women, Nykaa has evolved into one of India's largest cosmetics and lifestyle brands

What are the 3 C's of Nykaa?

With its focus on 3Cs – Content, Curation and Convenience, Nykaa has become the trusted platform for both customers as well as brands.21-Dec-2021.

Start Selling Online with Sellerbration

Female Leadership: Nykaa is notable for being one of the first Indian unicorn startups headed by a woman, Falguni Nayar. Her leadership is an inspiration for women entrepreneurs in India and globally.

Diverse Product Range: Nykaa primarily focuses on beauty, wellness, and fashion products. It offers a wide range of cosmetics, skincare, haircare, fragrances, and more. They also have their private label products.

Omnichannel Presence: Nykaa operates through its website, mobile app, and physical stores. This omnichannel approach provides customers with multiple ways to shop, catering to their preferences and convenience.

Content: One of the 3Cs you mentioned, "Content," is an important aspect of Nykaa's strategy. They provide informative and engaging content related to beauty and wellness through their blog, videos, and social media. This content helps customers make informed choices.

Curation: Another of the 3Cs is "Curation." Nykaa curates a selection of products, ensuring quality and relevance to customer needs. They feature a mix of popular international and Indian brands.

Convenience: The third of the 3Cs is "Convenience." Nykaa offers a user-friendly online platform, making it convenient for customers to browse and purchase products. They also provide various payment options and delivery services.

Influence and Recognition: Nykaa's impact is evident in its inclusion in TIME100 Most Influential Companies List 2022, recognizing its influence and significance in the e-commerce and beauty industry in India.

Overall, Nykaa's commitment to female leadership, a diverse product range, omnichannel presence, and the 3Cs (Content, Curation, and Convenience) have contributed to its success and special status in the Indian market.